-BECOME A FASHION DESIGNER-

CREATE YOUR OWN FASHION COLLECTION WITH A BRAND

What would your life be like as a designer of your own fashion brand?

> Maybe it would be even more joyful, because you could work on your own projects every day with passion?

THE FASHION DESIGN COURSE YOU'VE BEEN LOOKING FOR!

THIS IS THE MAIN FOCUS OF YOUW:

YOUR DESIGN VISION

Turn an idea into a brand vision.
Find your audience. Build a great concept for the collection – today.

YOUR CREATIVE TRANSFORMATION

Create your sketches and watch yourself become an illustrator! Understand the structure of your collection and how a pattern works.

YOUR COLLECTION, WORN BY OTHERS

Once you have created your collection, you will learn how to produce it and what it takes to run a fashion brand.


HEY,

I'm Michael, fashion designer and the founder of the Brand "Michael Maibach" and YouW.


> I studied fashion design and fashion management and worked for companies such as
Rick Owens, Barbara I Gongini, Haider Ackermann, Valentino and Tiffany&Co.

The question I asked myself was how I could help someone in my situation at the past save time and money in building their own collection.


I was in the same position as you and wanted to develop my own collection back in 2011.
What I did was pay around €20,000 for fashion trainings. On top of that, I paid almost €12,000 for my management degree. Let's not forget the internships I did for little pay and the thousands I spent to gain experience.

Now here's my offer to you: I'll share my knowledge and experience with you so that you can get help to get a collection and don't have to study for 5-7 years and pay over €35,000 for that. - You've found now a platform that handles all aspects of design and connects it to management. That's really all you need as a designer.


YOU WILL GET A COURSE FROM ME WHERE I TEACH YOU THE MOST IMPORTANT THINGS. FULLY FOCUSED ON OUR GOAL :
YOUR PRODUCTS FOR YOUR BRAND WITH A CREATIVE APPROACH!

β€œI'm offering you something I would be GRATEFUL for!
Take advantage of this opportunity.”

with 16 -

β€œA shy boy with a dreamβ€”
and a head full of sketches.”

with 19 -

β€œFor the first time, I took advantage of opportunities that allow me to grow.”

with 22 -

β€œNow I'm walking around Paris and I have a fashion brand. But the journey began with a bold
β€˜I WANT !’  ” 

- YOUW - 

MY MISSION IS
TO MAKE IT EASIER FOR YOU TO START YOUR

OWN FASHION BRAND

YOUW stands for:

βœ… Clear, in-depth knowledge – explained in an understandable way in simple English language.

βœ… Creative development – without pressure or performance anxiety + Workbook and Checklist's

βœ… Real industry insights – from someone who’s been behind the scenes

βœ… A supportive community – that actually understands your journey

IS YOUW REALLY SOMETHING FOR YOU ?


It is possible to start a fashion brand without completing a fashion degree that costs over +20,000€.


A private fashion school not only costs money, but also several years of your life... And in most cases, you still won't be properly equipped to start your own brand.


That's where YouW comes in.
Because I've been there and done that, and I'm ready to offer you my knowledge as β€œtools.”

I have been developing and improving Youw for about two years now-
AND NOW ITS HERE.

With YouW, we are creating a community where we help each other, plan collaborations, and you will build your own brand step-by-step.


You will be able to apply the knowledge I teach you to your own start-up and grow beyond the initial phase. - With your own personal style.

YOUW ARE PERFECT FOR YOU IF YOU...

βœ… ... want to start your own fashion brand but don't have a degree in fashion or business.

βœ… ... have realized that Google can't help you create a step-by-step plan for your fashion brand.

βœ… ... want to play it safe and not waste money unnecessarily because you're afraid of making the wrong decisions.

βœ… ... want to learn your design skills from a designer who has worked for big brands and knows what matters.

πŸŽ“ - Even if you decide to study fashion design, the courses will give you the foundation you need to become even better because you will:

- build a more professional portfolio.

- submit better drawings and become a role model for your fellow students.

- gain initial pattern-making experience and build on this at university.

You will be able to sit in the first semester and already be ahead of your fellow students. This means that your grades will be at the highest level and you will be able to start your own collections earlier. If you are good, you will even have the chance to get internships and awards from talent competitions. (Meanwhile, your fellow students will be swotting 😜)




Back then, I thought I would never be able to draw!

But with a few tricks, I managed it!
I show you how.

2011

now

#1 What can I expect from the course?

YouW courses provide you with theoretical and practical information relevant to your own fashion collection.
The courses will enable you to properly shape your ideas in the design process, carefully select your fabrics, and build your brand in a more focused way. So you will not only learn how to design, but also how to commission producers, calculate your prices, and design your brand. 

#2 Do I need to purchase specific tools for the course?

As a participant, you will receive several documents from me as PDF files to download.

At the beginning, you will receive a list of the materials I use. This includes all the basic sewing supplies you will need, as well as art pens and paper. This will allow you to learn various drawing techniques and familiarize yourself with the materials you will need during the discovery phase. For the collection development, you may need to purchase your own fabrics, pattern papers, and paper-patterns.

#3 Can I schedule a consultation with Michael?

As a course participant, you can submit your question and I will respond as soon as possible. You can also schedule a 15-minute one-on-one appointment with me for a fee (30€/net/H). You can book your appointment using the contact form. Please note that you should describe your question in advance. After each module, however, you have the opportunity to receive feedback from me at no additional cost!

I have created module assignments that you can complete. I will review your work and provide you with constructive feedback.

#4 Do I need experience for the fashion courses?

No, the courses are structured so that we pick you up where you are and help you understand what it's all about.
If you already have some experience, that's an advantage. The courses explain the processes you need to use step by step. So when you do your exercises, you will see progress even without any previous experience.

#5 How is this fashion course different from others?

YouW is designed to teach you about design, product creation and sourcing, as well as management.

This combination in this way is unique. In addition, you get all the information directly from one source, without having to search for it yourself. The course will help you find your own path to success, which you will develop through your decisions and your style.

I also looked at other fashion courses and never found them particularly helpful, so I created my own solution. The result was YouW.
You can try out the course for 14 days. If you are not satisfied, you will receive a refund.

#6 Can't I just find the information on the internet?

The internet is great and provides a wealth of information. However, I speak from experience when I say that you will eventually reach a point where you are stuck because you have read countless different opinions that all say something different.

When you get stuck, it's easy to give up and do nothing at all.

That's why a search engine can't teach you how to take concrete steps for your business.

The best way to learn fashion design is from a fashion designer.

---------------------

Get everything you need to learn on one platform

Workbook

Exercises

Figurines

Certificate


Start your first collection with professional figurines – including newsletter

> Sign up for the YouW newsletter and receive a PDF with important figures for your fashion design sketches <

4 MODULES - 1 GOAL

The simple way to a production-ready collection & brand launch + learn to build your fashion portfolio.

"I don’t just teach – I make you DOβ€œ
β†’ Badges, upload assignments, workbook, checklists & exercises.



Module Breakdown

Module 1: Vision and Start = 3 lessons

Module 2: Idea and Design = 17 lessons

Module 3: Production = 30 lessons

Module 4: Brand & Launch = 12 lessons

Pricing:

4-module course with plan: 2,950€
Workbook as PDF: 249€

Templates: 290€

+Get Feedback for your work


Total: 3,489€

But no!
I want to help you build your collection and offer you a fair price!



Regular price from November 2025 for YOUW will be 890€

🐦 Early Bird Offer | 590€

When You Enroll Now


Since modules 3 and 4 are still being developed, you can take advantage of an early bird offer.

You will be busy working on parts 1 and 2 anyway, so why not take advantage of this opportunity? πŸ˜‡


I believe that Youw will spark creativity and help you move forward!
However, if you are unhappy, I offer you a 14-day money-back offer.

If you are not happy with the course, please contact me and you will get back your money.

If you feel there’s more inside you than the world can see right now β€”
you’ve come to the right place.

 

Welcome to YOUW


REGULAR

890 €

14-day money-back guarantee

-Access to the

YouW Fashion Design Course

-Workbook


-Figurines

-Certificate

for work performed

-Exercises

-Get Feedback for your work

🐦

EARLY BIRD

590 €

ONLY UNTIL OCT. 01, 2025

14-day money-back guarantee

-Access to the

YouW Fashion Design Course

-Workbook


-Figurines

-Certificate

for work performed

-Exercises

-Get Feedback for your work

INSTALLMENT PAYMENT

99 €

PER MONTH

Payment-Duration:
10 months

(Total price: 990 €)

14-day money-back guarantee

-Access to the

YouW Fashion Design Course

-Workbook


-Figurines

-Certificate

for work performed

-Exercises

-Get Feedback for your work

Β© 2025 Copyright YouW

All prices include VAT.